Abra Goes

on theatre, running, writing, and looking up

How not to design biz cards

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It is almost irresistible, the temptation to design my own business cards. My website is coming together. And by ‘coming together’, I mean ‘I’m working on it…get off my back, boss.”

Still shooting to go live by the end of May. Business cards are absolutely ‘doable’ in the next week or so. Once I have a design that is. I’m thinking: Pizazz. I want my audience to pick up my business card and commit my number to memory for fear dropping my card or mistaking it for a tissue and losing my contact information forever.

Wiser freelancers than I advise me to Keep It Simple.

Boo.

I want to use paste. I do. At the moment, I’m most tempted to do life-size cut outs of my profile, folded down into the size of a business card. I realize this would be annoying because there’s nothing special about my head. I would simply be proving to people that I have a head, and possible calling attention to how unspectacular said head is…

Old fashioned as they may seem, I know I flip through my rolodex frequently when a friend asks if I know any designers or I have an idea to pitch…so I may as well make every effort to get myself in other people’s business rolodex.

I’ve come across a few memorable business cards. And have associated that person with style, creativity, good taste, putting in that extra effort. And I want that association.

Too bad I haven’t actually saved any of these supposedly memorable cards.

How ’bout it? What strikes you in a business card? Or do you prefer clean and basic?

Help an ordinary head out. I’ve consulted small businesses on their business cards, branding, etc, but like writing, I don’t think I’m objective enough to go with my first impulses when it’s my own business.

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Written by abragoes

May 20, 2008 at 7:59 pm

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